When tennis star Maria Sharapova was caught doping, sponsors rushed for the exits. While this article focuses on athletes, its lessons apply to all celebrities. Bottom line: You must protect your brand. If…
Tag: current events (page 2)
Snap Judgments and Quick Responses
Is this how you really feel? Or is it a product of the moment? We all make snap judgments. It’s part of our survival instinct. Our brains need a way of processing…
Ghosts of Goof-ups Past
Screw up once, shame on who? Screw up twice, shame on you. Never any shortage of problems that threaten reputations. Nor any end in sight for the drama that goes with them.…
Bringing Out the Best
Sometimes crises bring out the best in people. Even if not always immediately. When faced with threats to safety, you must reaffirm that protecting the public is your foremost commitment. Whether…
Not So Secret
Money and power can cloud your judgment of plausibility. “At the length, truth will out.” ~ Shakespeare, The Merchant of Venice, 1596 Some lessons are never really learned. Such as that secrets…
Knowing When to Clean House
Mopping up fast is good. But be sure of the facts. At first blush, it seems the University of Missouri today and Penn State in 2013 were using the same playbook: Clean…
Testing Brand Stamina
In a crisis, who you are will dictate how you’ll fare. What do the recent Volkswagen scandals mean for legacy brands? When our trust is violated, do we respond differently to people…
How to Look Guilty
Just put it in an email? Not the brightest idea. What do Tom Brady and Hillary Clinton have in common? Textbook examples of what not to do. Both denied wrongdoing, claimed there…
I’ll Never Forget, Jack.
“To be, or not to be?” ~ Hamlet If you can’t Google it, does it exist? Did it even happen? We’ve joked before about how the Internet is like an elephant. It…
KA-PAO!!!!!
How did headline writers miss that one as Ellen Pao lost a second highly visible battle this year? The latest came this month as Pao was forced out as CEO of Reddit…