Building up goodwill helps you in the future. For ages, men gazed skyward and dreamt of going to distant planets. It’s long been a theme of science fiction. Comets were another matter.…
Tag: crisis (page 9)
Alien Realities
Ultimate Goal Of Crisis Pr: Create A Favorable Reality HG Wells wrote about it. So did Isaac Asimov. It was a recurring theme for Rod Serling on The Twilight Zone. Earthlings encounter aliens…
Fringe & Mainstream
In a crisis, change is fast. Be prepared for the worst. “I aimed at the public’s heart, and … hit it in the stomach.” ~ Upton Sinclair, American socialist and novelist Sinclair…
Politicizing Ebola
Fear is a powerful emotion. Use it well, and you win. A crisis is a terrible thing to waste. Ebola is the just latest. Watch the politicians. Both parties are guilty…
Be Careful What You Ask
No rule book in Crisis PR. Trust your gut. Make no errors. Always a good rule. For everyone. Comparable to the caveat that a lawyer never asks a witness a question unless…
Untethered & Angst-Ridden
Life with digital tether is a blessing and a curse. Some professionals are tethered to their work 24/7. Doctors. Lawyers. Executives and business owners. Crisis PR people. Problems don’t take time…
Butcher, Baker, Candlestick-Maker
Uncover the essence. Then you can solve it. If problems didn’t exist, there’d be less need for lawyers, psychiatrists, and other professionals that fix them. Crisis PR people are in that…
Too Little. Too Late.
Get out in front of a crisis. Or the other side controls the story. When is “at all cost” too high a cost? The NFL is finding out. So are other…
Best and Worst
When we do our job well, it is the best of times. The desire to edit another person’s words is almost irresistible. Not always for the better. Consider the publishing-house editor…
Disruption
One-size fits-all never fits anyone in Crisis PR. Routine has a bad reputation. Deservedly. It conjures images of people slogging through their jobs and lives. The only goal is to get to…