In a crisis, who you are will dictate how you’ll fare. What do the recent Volkswagen scandals mean for legacy brands? When our trust is violated, do we respond differently to people…
Tag: crisis (page 6)
Being Heard
News coverage unfavorable? Can’t tell your story because the media no longer cares? File suit. That’s an effective way of getting the attention not only of the other side — but also…
Sounds Good
Tell inconsistent stories and you lose credibility. “Some of my fondest memories are of things that never happened,” a prominent lawyer and raconteur told hundreds of guests at a retirement party, poking…
Rules to Live By
Go public or lay low? Miscalculation is costly. Yoda had one: “Do, or do not. There is no try.” So did Kermit the Frog: “Life’s like a movie. Write your own ending.”…
“You Lose.”
There’s an old adage in Crisis PR: “Lose focus, and you lose control. Lose control, and you lose.” A prominent litigator smiled when he heard it. “My version is quite similar: ‘Never…
Quid Pro Quo
Quid pro quo of Crisis PR: Swapping access for ink. In the 1950s and ’60s, John Howard Griffin, a white Texas journalist who had his skin medically darkened then wrote Black Like…
Small Fibs. Higher Truths.
True believers won’t budge. Middle can be persuaded. “There are lies, damned lies and statistics.” ~ Mark Twain?1 Wanna make a point? Dress it up with statistics. Adds oomph to your…
Like Fish in a Barrel
To deflect accusations, redefine shades of gray. “Why do you always pick on politicians?” a friend asked. “Such easy targets. Hardly a week goes by…” the reputation manager replied matter-of-factly. “But don’t…
Winning Is Everything
In Crisis PR, never lose control … or you lose. “Never lose focus, or you lose control. Lose control, and you lose.” ~ The ultimate adage of Crisis & Reputation Management In…
Don’t Fumble, Again
Wonder who’s really boss? Follow the money and find out. Roger Goodell can’t catch a break. It’s been a tough year for the NFL commissioner. Wrestling with how to mete out penalties…