If we lay low, maybe the media will forget. File this under wishful thinking. As news cycles become faster and the public’s attention span ever shorter, a troubling thought occasionally bubbles up…
Tag: crisis (page 16)
Doing What Comes Naturally
No missteps allowed. They may be fatal. We all do what comes naturally. For most of us, that includes breathing and moving about, and for some, thinking deeply. Beyond that, it usually…
Lottery, Lightning & Reputation
It’s far more likely you’ll have a crisis than winning the lotto. Odds something good will happen to you? A long-shot. Odds something bad will? Far more likely. It’s an important…
Innocent Till Proven Broke
Sometimes clients are so sleazy the best thing to do is walk away. “Innocent till proven broke.” One of the least endearing sentiments in the high-stakes PR industry. Bottom line: Ethics become…
No Mercy (from the Media)
The best solution is when everybody goes home happy. “Give us a break.” Even the first time I heard it, I couldn’t believe it. I was still a journalist — the head…
The Joy of Crises
Solving PR puzzles is gratifying, but solving crises is an adrenaline rush! For those who have embraced Crisis & Reputation Management as their ambition and career, everything else pales. Probably because…
Getting Paid & Being Thanked
Gratitude is rare…and even more special! Usually, the best any of us can hope is that clients will pay their bills promptly. It’s rare they take the time or effort to say…
Holiday Edition: Perception & Reality
If you perceive it’s true, it is (to you). Perception defines reality, not the other way around. Think about it. A dozen people experience the same event, and you get a dozen…
Betting the Farm
“Bet-the-farm” PR is fun. Sound a bit perverse? Perhaps. But consider the source. Crisis & Reputation Management is an exclusive club. Few really do it well, and they thrive on tension, brinkmanship,…
Measure Twice. Cut Once.
With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is a luxury. Room for error is nonexistent. “Measure twice. Cut once.”…