How to control media herd? Turn around the lead steer. You’re inundated by it every day. A flood of words, empty of meaning but designed to arouse emotions. Think of talking…
Tag: crisis (page 11)
10,000 Hours
Don’t guess or make excuses. Just fix the problem. Now. Definition of an expert? “‘X’ is the unknown quantity. A spurt is a drip under pressure. Therefore, an expert is an unknown…
Goose, Gander & Ox
Best time for damage control? Remember early bird and worm. What’s good for the goose is good for the gander. But it depends on whose ox is being gored. Contradictory concepts, yet…
The Buck Stops
The first job is fixing the problem — not finding a scapegoat. Mary Barra got it right. Barely two months into her job as General Motors’ CEO, she seized control of quality…
Loose Lips & Paper Trails
If you don’t want it public, don’t put it in writing. In World War II it was, “Loose Lips Sink Ships.” The U.S. War Advertising Council created the slogan to caution that…
Gullible
Knowing what sells to the media gives you a fighting chance. Hope springs eternal in the human breast; Man never is, but always to be, blest. ~ Alexander Pope, 18th century English…
Paranoia & Survival
You’ve got enough to worry about. Let the Crisis team fix PR problems. It’s a timeless concept. Right up there with the ancient proverb, “The enemy of my enemy is my friend.”…
Battle of the Anecdotes
Facts are facts. Deal with ’em. Your only job is to win. Anecdotes are an effective way to tell a story. We all use them every day, some better than others. Politicians.…
Gerrymandering the Mind
Defining your message is easy. Being convincing is the challenge. “I don’t judge wine from a technical point of view, but from the pleasure it gives me,” Italian connoisseur Luca Maroni wrote…
Progress & Reinvention
Technology drives progress. The challenge is reinvention. Another bit of technology and history is biting the dust: Movies on film. But shed no tears. Paramount Pictures is notifying theater operators that, going…