As the year comes to a close, businesses find themselves caught up in a flurry of year-end activities. However, amidst the chaos, it’s crucial to recognize the criticality of crisis communications planning.…
Tag: crisis team
4 Things You Need to Know About Crisis Communications
In the world of crisis communications, things can change in an instant. One minute you’re dealing with a small issue, and the next, you’re facing a full-blown PR crisis. That’s why it’s…
Social Media vs. Traditional Media During a Crisis
Back in the good old days of traditional media, business owners’ greatest nightmares were some publications with a small, local reach or classic word-of-mouth. Yes, it could be harmful to the business,…
Behind the Scenes: The First Hours of a Crisis
You receive a call. Something’s gone horribly wrong, and everyone is demanding answers. Tiny beads of sweat form on your face. You feel a rush of heat all over your body. Time…
Protocol vs. Risk
Some fixes may work “most of the time.” But the client wants one to work this time. Consider this: Ten labor lawyers are presented with a problem and asked what to…
Measure Twice. Cut Once.
With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is a luxury. Room for error is nonexistent. “Measure twice. Cut once.”…