“For those who believe, no proof is necessary. For those who don’t believe, no proof is possible.” –Stuart Chase, 20th-century American economist and social commentator When your reputation is on the line,…
Tag: Crisis & Reputation Management (page 12)
Doing What Comes Naturally
No missteps allowed. They may be fatal. We all do what comes naturally. For most of us, that includes breathing and moving about, and for some, thinking deeply. Beyond that, it usually…
Innocent Till Proven Broke
Sometimes clients are so sleazy the best thing to do is walk away. “Innocent till proven broke.” One of the least endearing sentiments in the high-stakes PR industry. Bottom line: Ethics become…
No Mercy (from the Media)
The best solution is when everybody goes home happy. “Give us a break.” Even the first time I heard it, I couldn’t believe it. I was still a journalist — the head…
Fashion & Style
Fashion is seasonal. Style is forever. The same is true for high-stakes Crisis PR. There’s a saying in the high-end rag trade: “Fashion is seasonal. Style is forever.” The same applies…
Getting Paid & Being Thanked
Gratitude is rare…and even more special! Usually, the best any of us can hope is that clients will pay their bills promptly. It’s rare they take the time or effort to say…
Holiday Edition: Perception & Reality
If you perceive it’s true, it is (to you). Perception defines reality, not the other way around. Think about it. A dozen people experience the same event, and you get a dozen…
Betting the Farm
“Bet-the-farm” PR is fun. Sound a bit perverse? Perhaps. But consider the source. Crisis & Reputation Management is an exclusive club. Few really do it well, and they thrive on tension, brinkmanship,…
Measure Twice. Cut Once.
With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is a luxury. Room for error is nonexistent. “Measure twice. Cut once.”…
Proving a Negative
Calculating success can mean avoiding negative attention. “What’s the value of a negative story that’s never published?” We’ve touched on this before. But it’s worth revisiting because it’s the essence of Crisis…