In the vast ocean of reputation management, one must be prepared for sudden storms and hidden shoals. Just as sailors navigate turbulent seas with the aid of lighthouses and charts, organizations can…
Tag: crisis recovery
Business Owner’s Guide: When to Bring in a Crisis PR Professional
When you started your business, no one handed you a map. You navigated your own course, making the best decisions with the information at hand. Yet, facing a public relations crisis might…
Everything Looks Like a Nail
“If you’re a hammer, everything looks like a nail.” It’s a concept familiar to every schoolboy. If you’re only looking for one thing, that’s what you will find — every time. Take…
Don’t Over-Think It
Surprises are rarely positive and never desirable. Not overthinking may be a good general-purpose rule for most people. It’s pleasant to sail along blissfully, unaware (or at least unbothered) by all the…
Betting the Farm
“Bet-the-farm” PR is fun. Sound a bit perverse? Perhaps. But consider the source. Crisis & Reputation Management is an exclusive club. Few really do it well, and they thrive on tension, brinkmanship,…
The Sooner the Better
You need to do damage control quickly. That’s always the best response when your business or reputation are being threatened. The opposite — better late than never — is always undesirable. …
Let’s All Do The Ostrich!
An ostrich doesn’t stick its head in the sand. So, why would you? There are a lot of broad guidelines for Crisis & Reputation Management. Some of them actually work. By…