How to Avoid PR Crises: Lessons from the First Half of 2023
In the vast ocean of reputation management, one must be prepared for sudden storms and hidden shoals. Just as sailors
In the vast ocean of reputation management, one must be prepared for sudden storms and hidden shoals. Just as sailors
Know what you’re trying to accomplish so that you can hire the right team to achieve your goal. Traditional PR
Some fixes may work “most of the time.” But the client wants one to work this time. Consider this:
There’s no Truth with a capital “T.” Just perception and what you’re most comfortable with. When the Nobel committee announced
“Can’t fool all the people all the time. But with the internet, you can get close.” Since time immemorial, there
Best result in Crisis PR? No story. Next best: Making it less painful. Recently, a group of people was sitting
You have so much at stake. Don’t let it slip away. Protect it. At the end of the day, it
Surprises are rarely positive and never desirable. Not overthinking may be a good general-purpose rule for most people. It’s pleasant
Fashion is seasonal. Style is forever. The same is true for high-stakes Crisis PR. There’s a saying in the