If you don’t want it public, don’t put it in writing. In World War II it was, “Loose Lips Sink Ships.” The U.S. War Advertising Council created the slogan to caution that…
Tag: crisis PR (page 9)
King, Ferryman, Shepherd
A firm hand, a clear eye, and unwavering decisiveness. In one school of Tibetan Buddhism, there are three paths for leading others to enlightenment: The King, who knows the ultimate truth and…
Gullible
Knowing what sells to the media gives you a fighting chance. Hope springs eternal in the human breast; Man never is, but always to be, blest. ~ Alexander Pope, 18th century English…
Paranoia & Survival
You’ve got enough to worry about. Let the Crisis team fix PR problems. It’s a timeless concept. Right up there with the ancient proverb, “The enemy of my enemy is my friend.”…
Affluence Made Me Do It
Rarely there’s so little to say that it’s best to say nothing. Justice for the super-rich is different from justice for the rest of us. Always has been. Always will be. They…
Battle of the Anecdotes
Facts are facts. Deal with ’em. Your only job is to win. Anecdotes are an effective way to tell a story. We all use them every day, some better than others. Politicians.…
Gerrymandering the Mind
Defining your message is easy. Being convincing is the challenge. “I don’t judge wine from a technical point of view, but from the pleasure it gives me,” Italian connoisseur Luca Maroni wrote…
Greatest Fear, Fondest Hope
Hoping for the best rarely works. Finding a “fixer” does. Fear and hope are never far apart when facing a threat that could tarnish a reputation, years in the making. So much…
Counting Chickens Too Soon
Manage expectations. Outperform and you’re a hero. “Great news,” the client emailed excitedly. “That negative story didn’t appear. Brilliant result!” “Don’t jinx it,” we suggested. “So far, so good. But don’t celebrate…
Beyond Belief
As the world changes, we adapt. If we fail, clients pay the price. Long ago in a classroom far away, an instructor gave an assignment to a group of fresh-eyed journalism students:…