First, define your audience. Convince them and you win. The British magazine The Economist is fond of phrases like “the savage magic of capitalism.” It’s also fond of describing itself as “Liberal”…
Tag: crisis PR (page 8)
Pandora’s Jar
Don’t like the media question? Answer the one you want. After all the evil had escaped, the legend goes, all that remained in the jar was hope — and mankind has never…
10 Feet Tall & Bulletproof
After the fall, comes the steep climb back. True for children of all ages. Just ask ’em. For better or worse, they haven’t learned limitations and caution. The older we get,…
Size Matters. So Does Foresight.
Life is constantly shifting. Success needs vision & skill. FedEx made it clear this week, and UPS is expected to follow suit: Size matters. Delivery costs will be based on bulkiness, not…
Blame Game, Again
Beware of playing Blame Game. It can come back and bite you. Blame is a subject we all deal with frequently. We hate taking responsibility. It’s always someone else’s fault — the…
Last to Know. First to Go.
When cleaning house, the axe falls fast and without favor. Historically, this one-liner was applied to basic PR people — those who do marketing or general communications. They are routinely kept outside…
Jibber-Jabber
How to control media herd? Turn around the lead steer. You’re inundated by it every day. A flood of words, empty of meaning but designed to arouse emotions. Think of talking…
10,000 Hours
Don’t guess or make excuses. Just fix the problem. Now. Definition of an expert? “‘X’ is the unknown quantity. A spurt is a drip under pressure. Therefore, an expert is an unknown…
Goose, Gander & Ox
Best time for damage control? Remember early bird and worm. What’s good for the goose is good for the gander. But it depends on whose ox is being gored. Contradictory concepts, yet…
The Buck Stops
The first job is fixing the problem — not finding a scapegoat. Mary Barra got it right. Barely two months into her job as General Motors’ CEO, she seized control of quality…