Want to know the truth? Your perception is reality. Look from afar, and it seems corporate management is becoming sensitive to social issues. But think about it for a few moments, and…
Tag: crisis PR (page 5)
Mama Always Says …
Believe media frenzy will blow over? When pigs fly. You’ve heard them all your life. Nostrums. Doesn’t matter that they’re often untrue. They’re easy-to-remember rules that make large chunks of life seem…
How’d This Mess Happen?
You hear the same questions every day, from non-profits and companies: Where’d all the money go? You mean those laws apply to us, too? Can she really sue us for harassment? It…
Drip. Drip. Drip.
Reacting slowly in a crisis feels like water torture. There are scandals you survive, and scandals you don’t. Deal with it quickly, and you have the best chance of putting it behind…
Short Gain, Long Value
Winning a fight is nice. Winning the war is better. Mutual fund guru John Bogle leaves no doubt where he stands — in the same spot as investor Warren Buffett: Chasing short-term…
Life of Its Own
Shift the tone of a story before it takes on a life of its own. Once a story is embraced, it’s hard to shake. Even if evidence proves otherwise. Take the outbreak…
The Breakup Letters
We didn’t sign on to be liked. We signed on to do a job. “No one loves the messenger who brings bad news.” ~ Sophocles, Antigone Breakup letters are a…
The Love Letters
Be prepared: Better to do and not need, than to need and not have done. Love letters. We’ve all written them. Whether they’re actually delivered is a whole other matter. Likewise, we’ve…
Telephone, Telegraph…
The ultimate test: What will let you control the conversation? No. This isn’t a sexist commentary on the alleged inability of women to keep secrets. It is about thinking before you…
Wall of Worry
We all have worries. Left on their own, they skew our vision and consume us. They crowd out factors that are positive — and even those that are neutral. Consider investors who…