Cyrano is ever-present. But if he’s doing his job correctly, you’ll never know it. He designs strategies. He knows what you can and can’t do without stepping on landmines. He polishes your…
Tag: crisis PR (page 3)
That’s the Best You Can Come Up With?
Back in the day, a metal shop teacher drilled a mantra into his students: “A place for every tool. Every tool in its place.” Life was simpler then. Fast forward and everything…
Fast. Faster. Fastest.
Some tasks require Type A personalities: Ambitious, take-charge, and impatient. Life moves fast. To win, you must move faster. This is especially true for those who deal with situations that are critical…
Case Study: Hotel Cybersecurity
The hackers are coming. How will you respond? What will you do when the hack hits your system? Earlier this week the payment system of upscale hotel operator HEI was hacked, compromising…
How Not to Answer a Question
There are plenty of wrong ways to answer a question. Especially one from the media. Don’t fall victim to these common Q&A pitfalls. Not responding at all. This results in a…
Ghosts of Goof-ups Past
Screw up once, shame on who? Screw up twice, shame on you. Never any shortage of problems that threaten reputations. Nor any end in sight for the drama that goes with them.…
Don’t Relax Too Much
Crisis PR team worries so clients sleep better. Problems create grief. The more you worry about them, the more anxious you become. When it seems they’re nearly resolved, you exhale gratefully. That’s…
Not So Secret
Money and power can cloud your judgment of plausibility. “At the length, truth will out.” ~ Shakespeare, The Merchant of Venice, 1596 Some lessons are never really learned. Such as that secrets…
Behind the Scenes
Often the best role for a Crisis PR team is neither seen nor heard. Crisis PR is often best practiced in the shadows. The reason is simple: Make the client look good…
Beware Shiny Objects
Assess the situation before it devours you. In the parlance of PR strategists, shiny objects are fleeting distractions. More often manufactured than real. They’re the causes célèbres of today that will be…