A friend of mine always said this one-liner, “I need to know what the facts are, so I know what lies to tell.” As cool as this sounds, I always knew he…
Tag: crisis pr tactics
Doing What Comes Naturally
No missteps allowed. They may be fatal. We all do what comes naturally. For most of us, that includes breathing and moving about, and for some, thinking deeply. Beyond that, it usually…
The First Million Is the Hardest
Crisis PR is like saving money — harder than it looks! Once you’ve banked your first million dollars, you can put it to work for you. Which is far better than relying…