No missteps allowed. They may be fatal. We all do what comes naturally. For most of us, that includes breathing and moving about, and for some, thinking deeply. Beyond that, it usually…
Tag: crisis pr strategy
Lies, Damned Lies & Reputation Management
Lying can be worse than the original sin. A colleague was fond of using a one-liner with senior management at his corporation, “I need to know what the facts are, so I…
The First Million Is the Hardest
Crisis PR is like saving money — harder than it looks! Once you’ve banked your first million dollars, you can put it to work for you. Which is far better than relying…