Life doesn’t always give you an eraser. You’re judged on everything you say and do. Your reputation rises or falls based on whether you’re perceived as wise and substantial, or shallow and…
Tag: crisis pr guide
Behind the Scenes
Often the best role for a Crisis PR team is neither seen nor heard. Crisis PR is often best practiced in the shadows. The reason is simple: Make the client look good…
Beyond Belief
As the world changes, we adapt. If we fail, clients pay the price. Long ago in a classroom far away, an instructor gave an assignment to a group of fresh-eyed journalism students:…