When you started your business, no one handed you a map. You navigated your own course, making the best decisions with the information at hand. Yet, facing a public relations crisis might…
Tag: crisis pr experts
How Not to Answer a Question
There are plenty of wrong ways to answer a question. Especially one from the media. Don’t fall victim to these common Q&A pitfalls. Not responding at all. This results in a…
Timing Is Everything
“Wishing it could plug a leak as easily as deleting a tweet.” ~ The Economist Last week, Twitter fell victim to its own service. Its first-quarter earnings were accidentally published half an…
Everything Looks Like a Nail
“If you’re a hammer, everything looks like a nail.” It’s a concept familiar to every schoolboy. If you’re only looking for one thing, that’s what you will find — every time. Take…
The First Million Is the Hardest
Crisis PR is like saving money — harder than it looks! Once you’ve banked your first million dollars, you can put it to work for you. Which is far better than relying…