Business Owner’s Guide: When to Bring in a Crisis PR Professional
When you started your business, no one handed you a map. You navigated your own course, making the best decisions
How Not to Answer a Question
There are plenty of wrong ways to answer a question. Especially one from the media. Don’t fall victim to
Timing Is Everything
“Wishing it could plug a leak as easily as deleting a tweet.” ~ The Economist Last week, Twitter fell victim
Everything Looks Like a Nail
“If you’re a hammer, everything looks like a nail.” It’s a concept familiar to every schoolboy. If you’re only looking
The First Million Is the Hardest
Crisis PR is like saving money — harder than it looks! Once you’ve banked your first million dollars, you can