When you started your business, no one handed you a map. You navigated your own course, making the best decisions with the information at hand. Yet, facing a public relations crisis might…
Tag: crisis PR
Attorney’s Guide: When to Bring in a Crisis PR Professional
As an attorney, you’ve mastered the art of strategic thinking and leveraging your legal knowledge. Yet, your clients may encounter a different challenge that demands a unique set of skills – a…
3 MAJOR Differences Between Traditional PR and Crisis PR
Know what you’re trying to accomplish so that you can hire the right team to achieve your goal. Traditional PR and Crisis PR share a common core but have two very different…
PostcardMania’s CEO Told Staff to Work In Office During Hurricane Ian
Joy Gendusa, CEO of PostcardMania, an advertising agency, asked her employees on a Zoom call to work in the office during hurricane Ian, calling the storm a “nothingburger, ” according to the…
Does Your Story Pass the Sniff Test?
Sex, scandals, and controversy…or maybe it’s sexy controversial scandals? Either way, most journalists and the public will choose sexy over fair every time. Regrettably, some reporters (and members of the public) don’t…
Myths About Working with the Media
Being ready and available to respond to media inquiries at the drop of a hat isn’t easy and it can get messy. That’s why you need to be proactive and focus on…
How to Avoid a PR Crisis
Most clients who’ve come to us have waited until after the shit hits the fan. That’s because they either didn’t realize that a crisis is sometimes only one unintended mistake away, or…
2021 Year in Review: Gillott Communications
The world could use some happy news, so we’re skipping the typical Year in Review: Crisis PR’s Greatest Hits and swapping it out for some wins! Join us in celebrating some of…
When the Board Must Step In
When management can’t agree, the Board often must step in and make the decision. That is, after all, why the Board is the ultimate boss and has the final word. Even when…
Cyberattacks Are Here to Stay: How to Reassure Your Stakeholders
The first few moments on the phone with a cybersecurity client typically start like this: “My lawyer or insurance person told me I needed to call you…” “I don’t know what happened.”…