Ultimate Goal Of Crisis Pr: Create A Favorable Reality HG Wells wrote about it. So did Isaac Asimov. It was a recurring theme for Rod Serling on The Twilight Zone. Earthlings encounter aliens…
Tag: crisis management (page 7)
Best and Worst
When we do our job well, it is the best of times. The desire to edit another person’s words is almost irresistible. Not always for the better. Consider the publishing-house editor…
10,000 Hours
Don’t guess or make excuses. Just fix the problem. Now. Definition of an expert? “‘X’ is the unknown quantity. A spurt is a drip under pressure. Therefore, an expert is an unknown…
Battle of the Anecdotes
Facts are facts. Deal with ’em. Your only job is to win. Anecdotes are an effective way to tell a story. We all use them every day, some better than others. Politicians.…
Gerrymandering the Mind
Defining your message is easy. Being convincing is the challenge. “I don’t judge wine from a technical point of view, but from the pleasure it gives me,” Italian connoisseur Luca Maroni wrote…
Everything Looks Like a Nail
“If you’re a hammer, everything looks like a nail.” It’s a concept familiar to every schoolboy. If you’re only looking for one thing, that’s what you will find — every time. Take…
No Mistakes & No Escape
Crisis PR in the digital age: No escaping tethers of smartphones & 24/7 news. To Einstein, doing the same thing over and over and expecting a different result was the definition…
Dissipation of Wealth & Reputation
Reputation threat? You have a choice: Fix it now, or it becomes a reality later. Do you have a reputation to protect? Or do you have a reputation? Very different concepts.…
Protocol vs. Risk
Some fixes may work “most of the time.” But the client wants one to work this time. Consider this: Ten labor lawyers are presented with a problem and asked what to…
The End of Belief?
Little room for hope? Less for trust? You need Crisis PR more than ever. Is it any wonder an entire generation stopped believing? They wanted to have faith. To wit, their embrace…