Often the best role for a Crisis PR team is neither seen nor heard. Crisis PR is often best practiced in the shadows. The reason is simple: Make the client look good…
Tag: crisis management (page 6)
Three Things To Do During a Recall
Whenever there’s a recall, your natural response is to think, “Oh no! Does this affect me?” If you’re an ice cream lover, Blue Bell made your stomach churn. If you’re a Volkswagen…
Being Heard
News coverage unfavorable? Can’t tell your story because the media no longer cares? File suit. That’s an effective way of getting the attention not only of the other side — but also…
Rules to Live By
Go public or lay low? Miscalculation is costly. Yoda had one: “Do, or do not. There is no try.” So did Kermit the Frog: “Life’s like a movie. Write your own ending.”…
“You Lose.”
There’s an old adage in Crisis PR: “Lose focus, and you lose control. Lose control, and you lose.” A prominent litigator smiled when he heard it. “My version is quite similar: ‘Never…
A Timely Pivot
First, know your real goal. Then the path is clearer. Sometimes people get it right, either because they have good instincts or because they receive wise counsel. Whole Foods did it…
Winning Is Everything
In Crisis PR, never lose control … or you lose. “Never lose focus, or you lose control. Lose control, and you lose.” ~ The ultimate adage of Crisis & Reputation Management In…
How’d This Mess Happen?
You hear the same questions every day, from non-profits and companies: Where’d all the money go? You mean those laws apply to us, too? Can she really sue us for harassment? It…
Be Very Afraid
Surviving a crisis is tough. Preparing eases the pain. “It’s only a matter of the ‘when,’ not the ‘if,’ that we are going to see something dramatic.” ~ Admiral Michael Rogers, Director…
3 Deadly Sins
Guilty of committing one of the 3 Deadly Sins of Crisis PR? “I won’t dignify that with a response.” It conjures up images of high-brow society (very Downton Abbey or Masterpiece Theatre).…