It’s been a bad week for the auto industry. Already-shaken consumer confidence was further undermined as the negative headlines kept coming. First: VW agreed to a $14.7 billion settlement in its…
Tag: crisis management (page 5)
How To Keep Our Lives From Turning Into Game of Thrones
Ever said or done something you wish you could take back? We all have. Think back to the last big oopsy-daisy you made. Did you apologize sincerely? Did you ignore it hoping…
Answering the Tough Questions
Emotional boo-boo? Best to rip the Band-Aid. When trouble erupts, it’s natural to want to hunker down. But silence isn’t a viable option. The hardest pill to swallow may be realizing you…
When Pranks Go Wrong
A tale of two pranks — with very different outcomes. April Fools’ Day pranks are often harmless and lighthearted. Sadly, sometimes well-intentioned companies get it wrong and end up hurting the very…
Don’t Get Angry. Get Even.
Faint of heart? Avert your eyes. This is the dark side of Crisis PR. Other side getting under your skin? Take a deep breath. Hold it for 5 seconds. Calmer now? Good. Let’s…
Love ‘Em, Love to Leave ‘Em
When tennis star Maria Sharapova was caught doping, sponsors rushed for the exits. While this article focuses on athletes, its lessons apply to all celebrities. Bottom line: You must protect your brand. If…
Owning It
When you’re being intentional, things get the chopping block. Chef Thomas Keller’s open letter in response to a scathing NY Times review of his flagship Manhattan restaurant, Per Se, is a case study of how to…
It All Started with a Misunderstanding
“Drop whatever* you’re doing. Get over here and fix this shitstorm.” – Client Clients aren’t usually as direct as this one. But the gist is always the same. “Everything I’ve worked so hard…
Ghosts of Goof-ups Past
Screw up once, shame on who? Screw up twice, shame on you. Never any shortage of problems that threaten reputations. Nor any end in sight for the drama that goes with them.…
Bringing Out the Best
Sometimes crises bring out the best in people. Even if not always immediately. When faced with threats to safety, you must reaffirm that protecting the public is your foremost commitment. Whether…