“I can do it myself.” Famous last words before a media circus occurs. We’re intelligent, capable people, so why should we delegate or outsource work to others? It’s about freeing up our…
Tag: Crisis management tips
Don’t Hide the Truth From Your PR Person
We all lie – little white lies, half-truths, ones we make to keep the peace, etc. We get it. But when talking to your Crisis & Reputation Management team, it’s imperative not…
Can This Be Fixed?
Can you fix the pickle you’re in? No two situations are the same. Neither are the solutions. Using a carbon copy response is the quickest way to cause more damage. Did your…
Protocol vs. Risk
Some fixes may work “most of the time.” But the client wants one to work this time. Consider this: Ten labor lawyers are presented with a problem and asked what to…
“Check Your Testosterone at the Door”
Don’t let the rush of a small victory distract you from your ultimate goal. In some circles, “attorneys” and “argumentative” are considered synonymous. But one judge had had enough. In handing down…
Don’t Over-Think It
Surprises are rarely positive and never desirable. Not overthinking may be a good general-purpose rule for most people. It’s pleasant to sail along blissfully, unaware (or at least unbothered) by all the…
Measure Twice. Cut Once.
With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is a luxury. Room for error is nonexistent. “Measure twice. Cut once.”…
No Escape?
Threats to reputation come out of the blue – usually at the most inconvenient times. Vacations are a rarity for those who do Crisis & Reputation Management. Threats to reputation aren’t…
The First Million Is the Hardest
Crisis PR is like saving money — harder than it looks! Once you’ve banked your first million dollars, you can put it to work for you. Which is far better than relying…
Too Many Voices
Confused? Listen to just one voice. Too many cooks spoil the broth. But there’s more than one way to skin a cat. You’ve heard these a hundred times, probably more. They’re treated…