Some fixes may work “most of the time.” But the client wants one to work this time. Consider this: Ten labor lawyers are presented with a problem and asked what to…
Tag: crisis management case studies
Definitions, Leaks & Reputation
You have so much at stake. Don’t let it slip away. Protect it. At the end of the day, it all depends on how you define things. For the secret court that…
Don’t Over-Think It
Surprises are rarely positive and never desirable. Not overthinking may be a good general-purpose rule for most people. It’s pleasant to sail along blissfully, unaware (or at least unbothered) by all the…
Getting Paid & Being Thanked
Gratitude is rare…and even more special! Usually, the best any of us can hope is that clients will pay their bills promptly. It’s rare they take the time or effort to say…
Measure Twice. Cut Once.
With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is a luxury. Room for error is nonexistent. “Measure twice. Cut once.”…
Proving a Negative
Calculating success can mean avoiding negative attention. “What’s the value of a negative story that’s never published?” We’ve touched on this before. But it’s worth revisiting because it’s the essence of Crisis…
To Be Effective, Simplify the Message
You need to tailor your message to your audience. After 2 1/2 weeks in Seoul, I’m over the Pacific again, flying the opposite direction. It’s been a refreshing reminder of the relativism…
The Sooner the Better
You need to do damage control quickly. That’s always the best response when your business or reputation are being threatened. The opposite — better late than never — is always undesirable. …
Lies, Damned Lies & Reputation Management
Lying can be worse than the original sin. A colleague was fond of using a one-liner with senior management at his corporation, “I need to know what the facts are, so I…
No Escape?
Threats to reputation come out of the blue – usually at the most inconvenient times. Vacations are a rarity for those who do Crisis & Reputation Management. Threats to reputation aren’t…