Protocol vs. Risk
Some fixes may work “most of the time.” But the client wants one to work this time. Consider this:
Some fixes may work “most of the time.” But the client wants one to work this time. Consider this:
You have so much at stake. Don’t let it slip away. Protect it. At the end of the day, it
Surprises are rarely positive and never desirable. Not overthinking may be a good general-purpose rule for most people. It’s pleasant
Gratitude is rare…and even more special! Usually, the best any of us can hope is that clients will pay their
With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is
Calculating success can mean avoiding negative attention. “What’s the value of a negative story that’s never published?” We’ve touched on
You need to do damage control quickly. That’s always the best response when your business or reputation are being threatened.
Lying can be worse than the original sin. A colleague was fond of using a one-liner with senior management at
Threats to reputation come out of the blue – usually at the most inconvenient times. Vacations are a rarity for