As the year comes to a close, businesses find themselves caught up in a flurry of year-end activities. However, amidst the chaos, it’s crucial to recognize the criticality of crisis communications planning.…
Tag: crisis management
The Art of Crisis Communication: How to Be Transparent and Honest Without Damaging Your Reputation
In today’s world, where news spreads like wildfire, it’s more important than ever to be strategic about the information you share when a crisis hits. It’s tempting to share every detail with…
4 Major Crisis Communication Mistakes You Must Avoid
When your company is facing a PR crisis, the last thing you want to do is make a mistake that will aggravate the backlash. Unfortunately, we repeatedly see way too many organizations…
How to Avoid PR Crises: Lessons from the First Half of 2023
In the vast ocean of reputation management, one must be prepared for sudden storms and hidden shoals. Just as sailors navigate turbulent seas with the aid of lighthouses and charts, organizations can…
Business Owner’s Guide: When to Bring in a Crisis PR Professional
When you started your business, no one handed you a map. You navigated your own course, making the best decisions with the information at hand. Yet, facing a public relations crisis might…
Surviving Cancel Culture: Proactive Tips to Protect Your Reputation
Cancel Culture is the buzzword of our times, and its impact on businesses and individuals can be significant. In today’s digital age, taking proactive steps to mitigate its impact on your personal…
3 MAJOR Differences Between Traditional PR and Crisis PR
Know what you’re trying to accomplish so that you can hire the right team to achieve your goal. Traditional PR and Crisis PR share a common core but have two very different…
PostcardMania’s CEO Told Staff to Work In Office During Hurricane Ian
Joy Gendusa, CEO of PostcardMania, an advertising agency, asked her employees on a Zoom call to work in the office during hurricane Ian, calling the storm a “nothingburger, ” according to the…
How to Handle Cancel Culture: 4 Tips on How to Deal With It
Cancel Culture has been on the rise in recent years, with more and more people calling for the cancellation of products, services, and even people. This trend can be a massive PR…
Does Your Story Pass the Sniff Test?
Sex, scandals, and controversy…or maybe it’s sexy controversial scandals? Either way, most journalists and the public will choose sexy over fair every time. Regrettably, some reporters (and members of the public) don’t…