Some fixes may work “most of the time.” But the client wants one to work this time. Consider this: Ten labor lawyers are presented with a problem and asked what to…
Tag: Crisis experts
Is Anyone Really Surprised?
Best result in Crisis PR? No story. Next best: Making it less painful. Recently, a group of people was sitting around a table for an informal chat. The topic du jour: Is…
The Fantasy of Rationality
Symbols trump facts every time. Since we emerged from the intellectually impoverished Dark Ages, philosophers and economists have been trying to make people fit into neat boxes prescribed by universal and predictable…
Fashion & Style
Fashion is seasonal. Style is forever. The same is true for high-stakes Crisis PR. There’s a saying in the high-end rag trade: “Fashion is seasonal. Style is forever.” The same applies…
The Joy of Crises
Solving PR puzzles is gratifying, but solving crises is an adrenaline rush! For those who have embraced Crisis & Reputation Management as their ambition and career, everything else pales. Probably because…
Betting the Farm
“Bet-the-farm” PR is fun. Sound a bit perverse? Perhaps. But consider the source. Crisis & Reputation Management is an exclusive club. Few really do it well, and they thrive on tension, brinkmanship,…
Measure Twice. Cut Once.
With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is a luxury. Room for error is nonexistent. “Measure twice. Cut once.”…
The Sooner the Better
You need to do damage control quickly. That’s always the best response when your business or reputation are being threatened. The opposite — better late than never — is always undesirable. …
Let’s All Do The Ostrich!
An ostrich doesn’t stick its head in the sand. So, why would you? There are a lot of broad guidelines for Crisis & Reputation Management. Some of them actually work. By…