No time for hesitation. No tolerance for error. Crisis & Reputation Management is a high-stakes niche — and those who do it well are a special breed. Think of it as the…
Tag: crisis communication (page 4)
The First Million Is the Hardest
Crisis PR is like saving money — harder than it looks! Once you’ve banked your first million dollars, you can put it to work for you. Which is far better than relying…
Too Many Voices
Confused? Listen to just one voice. Too many cooks spoil the broth. But there’s more than one way to skin a cat. You’ve heard these a hundred times, probably more. They’re treated…
Holding Hands
Crisis + you = emotional basket case? Meet a crisis PR guy’s alter ego: therapist. When someone’s reputation is under attack, they dissolve quickly into an emotional basket case. This is…
Be Plausible…Arguably Truthful Helps, Too
It’s rarely helpful to deny what is obvious or will soon become known. A mea culpa can be painful. But it can help put an issue behind you. Caught with your hand…
Too Much Ado
Should I fix this? Standard Reputation Management advice: Do what you must to mend fences, lessen the fallout, and make the story go away sooner. Gimme a break! The flap about…
Let’s All Do The Ostrich!
An ostrich doesn’t stick its head in the sand. So, why would you? There are a lot of broad guidelines for Crisis & Reputation Management. Some of them actually work. By…