“I can do it myself.” Famous last words before a media circus occurs. We’re intelligent, capable people, so why should we delegate or outsource work to others? It’s about freeing up our…
Tag: Crisis communication training
Protocol vs. Risk
Some fixes may work “most of the time.” But the client wants one to work this time. Consider this: Ten labor lawyers are presented with a problem and asked what to…
Measure Twice. Cut Once.
With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is a luxury. Room for error is nonexistent. “Measure twice. Cut once.”…