When your company is facing a PR crisis, the last thing you want to do is make a mistake that will aggravate the backlash. Unfortunately, we repeatedly see way too many organizations…
Tag: crisis communication tips
How to Stop Customers from Leaving During a Crisis: 4 Steps
It’s not uncommon to have a PR crisis. In fact, it doesn’t matter how big or small your business is, and it always seems to hit when it’s “not a good time.”…
4 Things You Need to Know About Crisis Communications
In the world of crisis communications, things can change in an instant. One minute you’re dealing with a small issue, and the next, you’re facing a full-blown PR crisis. That’s why it’s…
Sidestepping Mistakes & Managing the Message When You Can’t
Ever feel like some people are ready and waiting to watch others fall from grace with popcorn in hand? Sh*t happens – whether it’s our own making or if a situation is…
Protocol vs. Risk
Some fixes may work “most of the time.” But the client wants one to work this time. Consider this: Ten labor lawyers are presented with a problem and asked what to…
Truth Is What You Believe It Is
There’s no Truth with a capital “T.” Just perception and what you’re most comfortable with. When the Nobel committee announced the winners of its prize for economics this year, people were left…
Is Anyone Really Surprised?
Best result in Crisis PR? No story. Next best: Making it less painful. Recently, a group of people was sitting around a table for an informal chat. The topic du jour: Is…
To Be Effective, Simplify the Message
You need to tailor your message to your audience. After 2 1/2 weeks in Seoul, I’m over the Pacific again, flying the opposite direction. It’s been a refreshing reminder of the relativism…
The First Million Is the Hardest
Crisis PR is like saving money — harder than it looks! Once you’ve banked your first million dollars, you can put it to work for you. Which is far better than relying…
Too Many Voices
Confused? Listen to just one voice. Too many cooks spoil the broth. But there’s more than one way to skin a cat. You’ve heard these a hundred times, probably more. They’re treated…