When you’re in damage control mode, it’s easy to become distracted by the nitty gritty — facts and figures. However, during a PR storm, empathy is a key part many companies miss.…
Tag: Crisis communication tactics
Dollars and Disasters: How Businesses of Different Sizes Manage Crises
Here’s a question we often get: “When does an issue turn into a crisis?” That’s a tricky one, right? The truth is, it depends on a bunch of things, like your organization’s…
Protocol vs. Risk
Some fixes may work “most of the time.” But the client wants one to work this time. Consider this: Ten labor lawyers are presented with a problem and asked what to…
Definitions, Leaks & Reputation
You have so much at stake. Don’t let it slip away. Protect it. At the end of the day, it all depends on how you define things. For the secret court that…
Getting Paid & Being Thanked
Gratitude is rare…and even more special! Usually, the best any of us can hope is that clients will pay their bills promptly. It’s rare they take the time or effort to say…
Lies, Damned Lies & Reputation Management
Lying can be worse than the original sin. A colleague was fond of using a one-liner with senior management at his corporation, “I need to know what the facts are, so I…
The First Million Is the Hardest
Crisis PR is like saving money — harder than it looks! Once you’ve banked your first million dollars, you can put it to work for you. Which is far better than relying…