A friend of mine always said this one-liner, “I need to know what the facts are, so I know what lies to tell.” As cool as this sounds, I always knew he…
Tag: crisis communication strategies
4 Major Crisis Communication Mistakes You Must Avoid
When your company is facing a PR crisis, the last thing you want to do is make a mistake that will aggravate the backlash. Unfortunately, we repeatedly see way too many organizations…
Don’t Hide the Truth From Your PR Person
We all lie – little white lies, half-truths, ones we make to keep the peace, etc. We get it. But when talking to your Crisis & Reputation Management team, it’s imperative not…
The Underbelly of Finessing Reputation
“Can’t fool all the people all the time. But with the internet, you can get close.” Since time immemorial, there have been those who polished the reputations of others. Plato did it…
Fashion & Style
Fashion is seasonal. Style is forever. The same is true for high-stakes Crisis PR. There’s a saying in the high-end rag trade: “Fashion is seasonal. Style is forever.” The same applies…
The Joy of Crises
Solving PR puzzles is gratifying, but solving crises is an adrenaline rush! For those who have embraced Crisis & Reputation Management as their ambition and career, everything else pales. Probably because…
Getting Paid & Being Thanked
Gratitude is rare…and even more special! Usually, the best any of us can hope is that clients will pay their bills promptly. It’s rare they take the time or effort to say…
Holiday Edition: Perception & Reality
If you perceive it’s true, it is (to you). Perception defines reality, not the other way around. Think about it. A dozen people experience the same event, and you get a dozen…
Measure Twice. Cut Once.
With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is a luxury. Room for error is nonexistent. “Measure twice. Cut once.”…