Crisis communication best practices - Gillott Communications

Resisting the Urge to Lie

A friend of mine always said this one-liner, “I need to know what the facts are, so I know what

When your company is facing a PR crisis, the last thing you want to do is make a mistake that

Some fixes may work “most of the time.” But the client wants one to work this time. Consider this:

There’s no Truth with a capital “T.” Just perception and what you’re most comfortable with. When the Nobel committee announced

You have so much at stake. Don’t let it slip away. Protect it. At the end of the day, it

Gratitude is rare…and even more special! Usually, the best any of us can hope is that clients will pay their

Rumors and media mistakes now speed around the world in mere seconds. In 1873, Jules Verne captivated readers with “Around

With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is

You need to tailor your message to your audience. After 2 1/2 weeks in Seoul, I’m over the Pacific again,

You need to do damage control quickly. That’s always the best response when your business or reputation are being threatened.