When a reporter calls, the last thing you want to do is panic. Many people freeze and feel like someone else takes over their body when the spotlight shines on them. Then…
Tag: crisis communication
Resisting the Urge to Lie
A friend of mine always said this one-liner, “I need to know what the facts are, so I know what lies to tell.” As cool as this sounds, I always knew he…
The Art of Crisis Communication: How to Be Transparent and Honest Without Damaging Your Reputation
In today’s world, where news spreads like wildfire, it’s more important than ever to be strategic about the information you share when a crisis hits. It’s tempting to share every detail with…
4 Major Crisis Communication Mistakes You Must Avoid
When your company is facing a PR crisis, the last thing you want to do is make a mistake that will aggravate the backlash. Unfortunately, we repeatedly see way too many organizations…
Business Owner’s Guide: When to Bring in a Crisis PR Professional
When you started your business, no one handed you a map. You navigated your own course, making the best decisions with the information at hand. Yet, facing a public relations crisis might…
Myths About Working with the Media
Being ready and available to respond to media inquiries at the drop of a hat isn’t easy and it can get messy. That’s why you need to be proactive and focus on…
What Spider-Man and Strategic Communications Have In Common
There are infinite possibilities for situations, experiences, and opportunities in the fast-paced world we’re living in. When we’re exposed to endless possibilities or choices, we get overloaded. Our brain has trouble making…
It’s Never as Simple as “We Just Need a Statement”
“I just need a statement.” We hear this all the time. But it’s not true. If you think you’re going to solve a crisis with a handful of words, you’re in for…
Answering the Tough Questions
Emotional boo-boo? Best to rip the Band-Aid. When trouble erupts, it’s natural to want to hunker down. But silence isn’t a viable option. The hardest pill to swallow may be realizing you…
Beyond Belief
As the world changes, we adapt. If we fail, clients pay the price. Long ago in a classroom far away, an instructor gave an assignment to a group of fresh-eyed journalism students:…