Here’s a question we often get: “When does an issue turn into a crisis?” That’s a tricky one, right? The truth is, it depends on a bunch of things, like your organization’s…
Tag: crisis
PostcardMania’s CEO Told Staff to Work In Office During Hurricane Ian
Joy Gendusa, CEO of PostcardMania, an advertising agency, asked her employees on a Zoom call to work in the office during hurricane Ian, calling the storm a “nothingburger, ” according to the…
How To Communicate With Stakeholders During A Crisis: 5 Tips
When your business faces a PR crisis, how you communicate with your stakeholders can feel like a game of Chutes and Ladders. Navigate the crisis successfully, and you’ll come out on top.…
Lessons in Brand Management from Beyond Meat’s PR Crisis
Over the weekend, Beyond Meat, a maker of plant-based meat substitutes whose stock has been struggling, found itself in a negative spotlight again — this time after its COO Doug Ramsey allegedly…
Failing to Do This Could Cost You Your Reputation
In a perfect world, everything would go smoothly in your business. But that’s in an ideal world. Every organization is potentially vulnerable to public relations crises at any moment, even if it’s…
How To Keep Our Lives From Turning Into An Episode of Succession
How would you feel if all eyes were suddenly on you? You’re put on the spot, and millions of people are watching your company drown in disasters affecting its public image. All…
How to Handle Cancel Culture: 4 Tips on How to Deal With It
Cancel Culture has been on the rise in recent years, with more and more people calling for the cancellation of products, services, and even people. This trend can be a massive PR…
How to Handle Information That’s Already in The Media
One of the most challenging times to handle a crisis is when your secrets and private information are already over the news. When it’s your first time facing a crisis, you’ll feel…
Everything IS NOT Under Your Control. Here’s Why.
Note: This blog was published BEFORE the most recent news of Peloton’s new CEO + layoffs. What do you do when someone you’ve partnered with faces a very public backlash? It’s not…
Going Fractional: Get What You Need Without Excess
There’s a reason you rarely hear leaders of Fortune 500 companies say, “I wish I’d just called you sooner.” Every company and non-profit faces sensitive situations. Some industries are more susceptible and…