How To Communicate With Stakeholders During A Crisis: 5 Tips
When your business faces a PR crisis, how you communicate with your stakeholders can feel like a game of Chutes
Everything IS NOT Under Your Control. Here’s Why.
Note: This blog was published BEFORE the most recent news of Peloton’s new CEO + layoffs. What do you do
Bringing Sexy Back: Strategic Communications
The idea that Strategic Communications experts run around fixing never-ending crises is sexy, but it’s skewed. It’s the same reason
Moving Toward a Bright Future
It can be beneficial to look backward. In order to chart a new path forward, you must understand where you
How Fast Can You Fix This?
The sooner you start, the sooner it ends. When your reputation is on the line, time isn’t your friend. You
Time and Tide
Time and tide wait for no one. Neither do crises (personal or professional). That’s why they always seem to come
That’s the Best You Can Come Up With?
Back in the day, a metal shop teacher drilled a mantra into his students: “A place for every tool. Every
Be Careful What You Ask
No rule book in Crisis PR. Trust your gut. Make no errors. Always a good rule. For everyone. Comparable to
10,000 Hours
Don’t guess or make excuses. Just fix the problem. Now. Definition of an expert? “‘X’ is the unknown quantity. A
It’s Not How Much You Say. It’s How Well.
If you do your job well, no one sees all the work behind the words. One hundred and fifty years