When your business faces a PR crisis, how you communicate with your stakeholders can feel like a game of Chutes and Ladders. Navigate the crisis successfully, and you’ll come out on top.…
Tag: crises
Everything IS NOT Under Your Control. Here’s Why.
Note: This blog was published BEFORE the most recent news of Peloton’s new CEO + layoffs. What do you do when someone you’ve partnered with faces a very public backlash? It’s not…
Bringing Sexy Back: Strategic Communications
The idea that Strategic Communications experts run around fixing never-ending crises is sexy, but it’s skewed. It’s the same reason your favorite TV shows are sexy, fast-paced, and high-stakes. People like that.…
Moving Toward a Bright Future
It can be beneficial to look backward. In order to chart a new path forward, you must understand where you came from and how you got where you are. But don’t agonize…
How Fast Can You Fix This?
The sooner you start, the sooner it ends. When your reputation is on the line, time isn’t your friend. You must be ready to respond — and the message and tone must…
Time and Tide
Time and tide wait for no one. Neither do crises (personal or professional). That’s why they always seem to come at the most inconvenient time. (Whoever heard of a convenient crisis?) …
That’s the Best You Can Come Up With?
Back in the day, a metal shop teacher drilled a mantra into his students: “A place for every tool. Every tool in its place.” Life was simpler then. Fast forward and everything…
Be Careful What You Ask
No rule book in Crisis PR. Trust your gut. Make no errors. Always a good rule. For everyone. Comparable to the caveat that a lawyer never asks a witness a question unless…
10,000 Hours
Don’t guess or make excuses. Just fix the problem. Now. Definition of an expert? “‘X’ is the unknown quantity. A spurt is a drip under pressure. Therefore, an expert is an unknown…
It’s Not How Much You Say. It’s How Well.
If you do your job well, no one sees all the work behind the words. One hundred and fifty years ago in the midst of our nation’s Civil War, prominent politician, diplomat,…