The hackers are coming. How will you respond? What will you do when the hack hits your system? Earlier this week the payment system of upscale hotel operator HEI was hacked, compromising…
Tag: corporate public relations (page 6)
Transiency
This too shall pass. Eventually. What matters is what happens in the meantime. Use your time strategically. Worst case, “meantime” can be a long time. At least long enough that your reputation…
Keep Up or Be Left Behind
Adapt to changing times, or get ready to explain yourself. Roger Ailes isn’t the only one to suffer from failing to keep pace with evolving social norms. So is North Carolina. Less…
How Not to Answer a Question
There are plenty of wrong ways to answer a question. Especially one from the media. Don’t fall victim to these common Q&A pitfalls. Not responding at all. This results in a…
Answering the Tough Questions
Emotional boo-boo? Best to rip the Band-Aid. When trouble erupts, it’s natural to want to hunker down. But silence isn’t a viable option. The hardest pill to swallow may be realizing you…
I’d Rather Be Golfing
This is a tale of a man who’s risking his company by going DIY. A food-packaging company was rapidly becoming a heavy-hitter in its market and taking up serious shelf space in…
The Last Word
“Never pick a fight with someone who buys his data by the gigabyte.” ~ Modern twist on an old caveat It’s as true today as it was when Mark Twain, Will Rogers,…
The Right Questions
What you don’t know can be damaging for everyone. You’re closeted with senior management. They lay out the problem. Their world seems to be crumbling. Tension is palpable. “Okay…What do you…
Spin Your Way Out of Sin?
We all interpret things differently. How strong is your spin game? Everybody’s a spin doctor. You want to establish a certain tone, project a specific image, and elicit a desired response. From…
Lost in Translation
Best way to save image? Consider all the moving parts. You know what you said, and you know what you meant. How can anyone misinterpret it? Easy. Happens all the time. Even…