How often do you look at both sides of an issue? We all come to the table with pre-formed opinions. We see the world through a prism, which is shifted every day…
Tag: corporate public relations (page 5)
Learning from Your Mistakes (United Airlines Edition)
In the end, United (finally) got it right. But only after days of excruciatingly bad publicity. Were its belated positive actions too little and too late to repair its image? United’s floundering…
Opps. I mean…Oops!
Life doesn’t always give you an eraser. You’re judged on everything you say and do. Your reputation rises or falls based on whether you’re perceived as wise and substantial, or shallow and…
No Broken Promises
You’re only as good as your word. If you promise the moon and fall short, you disappoint (and mar your reputation). But manage expectations and over-deliver, and you’re a hero. The…
Social Media During a PR Crisis
Recently we received a call from a pair of panicked business owners. Someone had posted a video on Facebook alleging that the business’ food came out bursting with bugs. It went viral…
Case Study: Wells Fargo
Right now people are angry, and anger is a powerful motivator. By creating millions of fake accounts, Wells Fargo violated the public’s basic need to feel secure. The reaction was visceral because…
Unheeded
“Once today is gone, tomorrow can only look back in sorrow at warnings ignored.” ~ Rod Serling, Twilight Zone, 1964 It’s a timeless rule for all aspects of life, professional and…
Heard But Not Seen
Cyrano is ever-present. But if he’s doing his job correctly, you’ll never know it. He designs strategies. He knows what you can and can’t do without stepping on landmines. He polishes your…
That’s the Best You Can Come Up With?
Back in the day, a metal shop teacher drilled a mantra into his students: “A place for every tool. Every tool in its place.” Life was simpler then. Fast forward and everything…
How Not to Answer A Question: Part Two
Danger Ahead: Communication Breakdown. Looks like these two need a communications reboot. Before you put your mouth in gear, know what you want to say — and what doesn’t need to be…