Corporate PR

The Underbelly of Finessing Reputation

Posted on: October 20, 2013 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Reputation Management

“Can’t fool all the people all the time. But with the internet, you can get close.” Since time immemorial, there have been those who polished the reputations of others. Plato did it…

It’s Not How Much You Say. It’s How Well.

Posted on: August 18, 2013 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Strategic Communications

If you do your job well, no one sees all the work behind the words. One hundred and fifty years ago in the midst of our nation’s Civil War, prominent politician, diplomat,…

Fashion & Style

Posted on: December 23, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Current Event Analysis

Fashion is seasonal. Style is forever. The same is true for high-stakes Crisis PR. There’s a saying in the high-end rag trade: “Fashion is seasonal. Style is forever.” The same applies…

The Joy of Crises

Posted on: December 16, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Crisis Management

Solving PR puzzles is gratifying, but solving crises is an adrenaline rush! For those who have embraced Crisis & Reputation Management as their ambition and career, everything else pales. Probably because…

Betting the Farm

Posted on: November 25, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Crisis Management, Reputation Management

“Bet-the-farm” PR is fun. Sound a bit perverse? Perhaps. But consider the source. Crisis & Reputation Management is an exclusive club. Few really do it well, and they thrive on tension, brinkmanship,…

Trains, Planes & Media Mistakes

Posted on: November 18, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Media Relations

Rumors and media mistakes now speed around the world in mere seconds. In 1873, Jules Verne captivated readers with “Around the World in 80 Days,” a saga of steamships and trains. In…

Measure Twice. Cut Once.

Posted on: November 11, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Reputation Management

With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is a luxury. Room for error is nonexistent. “Measure twice. Cut once.”…

Too Much Ado

Posted on: August 6, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Current Event Analysis

Should I fix this? Standard Reputation Management advice: Do what you must to mend fences, lessen the fallout, and make the story go away sooner. Gimme a break! The flap about…

There are no such things as magical unicorns…or PR do-overs

Posted on: July 30, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Advice

Too bad these don’t exist in real life…In PR, there are no do overs. Journalists are a lot of things. Forgiving isn’t one of them. (I know, because I was one.) If…

Let’s All Do The Ostrich!

Posted on: July 30, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Crisis Management

An ostrich doesn’t stick its head in the sand. So, why would you? There are a lot of broad guidelines for Crisis & Reputation Management. Some of them actually work. By…