“You Lose.”
There’s an old adage in Crisis PR: “Lose focus, and you lose control. Lose control, and you lose.” A prominent
Like Fish in a Barrel
To deflect accusations, redefine shades of gray. “Why do you always pick on politicians?” a friend asked. “Such easy targets.
Winning Is Everything
In Crisis PR, never lose control … or you lose. “Never lose focus, or you lose control. Lose control, and
Different Prisms
A recent Vatican report about U.S. nuns was most significant for what it didn’t say. It didn’t condemn the nuns
Think You’re Ready? Think Again.
Don’t let it get personal. Or you lose sight of the goal. “Nothing rattles me,” the young executive routinely assures
Too Little. Too Late.
Get out in front of a crisis. Or the other side controls the story. When is “at all cost”
Pandora’s Jar
Don’t like the media question? Answer the one you want. After all the evil had escaped, the legend goes, all
Give a Fish, Teach to Fish
Chief lesson for clients: Once burned. Twice shy. “Give a man a fish, feed him for a day. Teach a
Que Sera, Sera
You can’t unring a bell. You can affect the outcome. Doris Day was wrong. A lot of people approach life
Last to Know. First to Go.
When cleaning house, the axe falls fast and without favor. Historically, this one-liner was applied to basic PR people —