Back in the good old days of traditional media, business owners’ greatest nightmares were some publications with a small, local reach or classic word-of-mouth. Yes, it could be harmful to the business,…
Tag: companies
How To Protect Yourself From The #1 Risk Facing Businesses In 2022: Cyber Incidents
Businesses will face several risks in 2022, from pandemic outbreaks to continued business interruptions, but according to Allianz Risk Barometer, cyber incidents are the top threat. What’s creating the risk spike? Ransomware.…
When Donations Come Back to Haunt You
Large donations by companies and family foundations provide the cornerstone for many prominent nonprofit organizations. But when those donations become shrouded in negative publicity, recipients must weigh their value against the damage…
Starbucks: Be Fast. Not Hasty.
To calm a crisis, you must react quickly. But haste creates mistakes. These concepts aren’t contradictory. Rather, they’re a caution: Before you do or say anything, consider the consequences. How might someone…
Don’t Hesitate. Or Equivocate.
Being decisive can be difficult. But it’s the most important thing you can do. That’s why it’s the first thing a reputation manager will advise. The sooner you take a scalpel to…
Life in a Bubble
We all live in bubbles. What we hear inside them shapes our perception of ourselves and the world. What’s said and happens outside is just noise, and we feel free to disregard…
Learning from Your Mistakes (United Airlines Edition)
In the end, United (finally) got it right. But only after days of excruciatingly bad publicity. Were its belated positive actions too little and too late to repair its image? United’s floundering…
Case Study: Hotel Cybersecurity
The hackers are coming. How will you respond? What will you do when the hack hits your system? Earlier this week the payment system of upscale hotel operator HEI was hacked, compromising…
Being Heard
News coverage unfavorable? Can’t tell your story because the media no longer cares? File suit. That’s an effective way of getting the attention not only of the other side — but also…
Making Your Own Luck
Many truisms are passed from one generation to the next. Simple rules designed to guide you through life smoothly. One stands out as especially true in any phase of life and business:…