Often the best role for a Crisis PR team is neither seen nor heard. Crisis PR is often best practiced in the shadows. The reason is simple: Make the client look good…
Tag: communications (page 7)
Three Things To Do During a Recall
Whenever there’s a recall, your natural response is to think, “Oh no! Does this affect me?” If you’re an ice cream lover, Blue Bell made your stomach churn. If you’re a Volkswagen…
Will You Go Down Fighting?
Breaking up is hard to do. So do it right. What’s your goal? That nobody noticed? That you catch and keep the other side off balance so they can’t recover publicly? It’s…
Being Heard
News coverage unfavorable? Can’t tell your story because the media no longer cares? File suit. That’s an effective way of getting the attention not only of the other side — but also…
Sounds Good
Tell inconsistent stories and you lose credibility. “Some of my fondest memories are of things that never happened,” a prominent lawyer and raconteur told hundreds of guests at a retirement party, poking…
Beware Shiny Objects
Assess the situation before it devours you. In the parlance of PR strategists, shiny objects are fleeting distractions. More often manufactured than real. They’re the causes célèbres of today that will be…
Don’t Underestimate Discretion
What if your digital world became public? Ashley Madison has a simple lesson for all of us, even non-adulterers: The digital world isn’t secure. Don’t entrust it with your secrets. It seems…
I’ll Never Forget, Jack.
“To be, or not to be?” ~ Hamlet If you can’t Google it, does it exist? Did it even happen? We’ve joked before about how the Internet is like an elephant. It…
Unforgiving
When burdens stalk you, don’t just hope for the best. Life is relentless. Or so it often seems. If you’re an employee, you get a break. Just show up when you’re told…
Farewell to the Wild West?
To post or not to post? Reddit & Gawker may decide for you. “A bad story can have a terrible impact on our reputation, and that affects everything we do and every…