Joy Gendusa, CEO of PostcardMania, an advertising agency, asked her employees on a Zoom call to work in the office during hurricane Ian, calling the storm a “nothingburger, ” according to the…
Tag: communications
Lessons in Brand Management from Beyond Meat’s PR Crisis
Over the weekend, Beyond Meat, a maker of plant-based meat substitutes whose stock has been struggling, found itself in a negative spotlight again — this time after its COO Doug Ramsey allegedly…
Social Media vs. Traditional Media During a Crisis
Back in the good old days of traditional media, business owners’ greatest nightmares were some publications with a small, local reach or classic word-of-mouth. Yes, it could be harmful to the business,…
How To Keep Our Lives From Turning Into An Episode of Succession
How would you feel if all eyes were suddenly on you? You’re put on the spot, and millions of people are watching your company drown in disasters affecting its public image. All…
What Spider-Man and Strategic Communications Have In Common
There are infinite possibilities for situations, experiences, and opportunities in the fast-paced world we’re living in. When we’re exposed to endless possibilities or choices, we get overloaded. Our brain has trouble making…
5 Communications Tips to Keep Your Employees From Leaving During the Great Resignation
It was already important to take care of your employees, but The Great Resignation has made it a (if not THE) top priority. We’re still living in a time where everything seems…
It’s Never as Simple as “We Just Need a Statement”
“I just need a statement.” We hear this all the time. But it’s not true. If you think you’re going to solve a crisis with a handful of words, you’re in for…
Bringing Sexy Back: Strategic Communications
The idea that Strategic Communications experts run around fixing never-ending crises is sexy, but it’s skewed. It’s the same reason your favorite TV shows are sexy, fast-paced, and high-stakes. People like that.…
When the Board Must Step In
When management can’t agree, the Board often must step in and make the decision. That is, after all, why the Board is the ultimate boss and has the final word. Even when…
Cyberattacks Are Here to Stay: How to Reassure Your Stakeholders
The first few moments on the phone with a cybersecurity client typically start like this: “My lawyer or insurance person told me I needed to call you…” “I don’t know what happened.”…