You’ve made a mistake. Now what? We all make mistakes. How you handle it is crucial. Clients usually fall into three categories: Category 1: Least effective. Live in denial or delusion.…
Tag: clients
Behind the Scenes
Often the best role for a Crisis PR team is neither seen nor heard. Crisis PR is often best practiced in the shadows. The reason is simple: Make the client look good…
Mama Always Says …
Believe media frenzy will blow over? When pigs fly. You’ve heard them all your life. Nostrums. Doesn’t matter that they’re often untrue. They’re easy-to-remember rules that make large chunks of life seem…
Think You’re Ready? Think Again.
Don’t let it get personal. Or you lose sight of the goal. “Nothing rattles me,” the young executive routinely assures colleagues. Makes sense. That’s her job. She is the voice of calm…
Untethered & Angst-Ridden
Life with digital tether is a blessing and a curse. Some professionals are tethered to their work 24/7. Doctors. Lawyers. Executives and business owners. Crisis PR people. Problems don’t take time…
Demographics & Big Data
As privacy erodes, potential threats to your reputation multiply. Demographics will define the future. Big Data is the future. The first concept is undisputed. The second depends on who you talk…
Like a Baby
Give up a private life. Gain a dependable client. Parents of newborns share a gloriously painful experience with Crisis PR people: Exhaustion. Neither are masters of their daily lives. They…
10 Feet Tall & Bulletproof
After the fall, comes the steep climb back. True for children of all ages. Just ask ’em. For better or worse, they haven’t learned limitations and caution. The older we get,…
Blame Game, Again
Beware of playing Blame Game. It can come back and bite you. Blame is a subject we all deal with frequently. We hate taking responsibility. It’s always someone else’s fault — the…
Gerrymandering the Mind
Defining your message is easy. Being convincing is the challenge. “I don’t judge wine from a technical point of view, but from the pleasure it gives me,” Italian connoisseur Luca Maroni wrote…