In order to earn a client’s trust, you can’t miss the target. Why do some clients return again and again? Because Fixers are alchemists who turn chaos into clarity. They’ve earned their…
Tag: client relations
Behind the Scenes
Often the best role for a Crisis PR team is neither seen nor heard. Crisis PR is often best practiced in the shadows. The reason is simple: Make the client look good…
Getting Paid & Being Thanked
Gratitude is rare…and even more special! Usually, the best any of us can hope is that clients will pay their bills promptly. It’s rare they take the time or effort to say…
Election Edition: Wishful Thinking & Talking Heads
The best way to disappoint a client is to over-promise and under-deliver. The two most influential newspapers in the country — the New York Times and Wall Street Journal — couldn’t…