’Tis the season for reflecting on what you’ve accomplished over the year — good as well as bad. While many adults are pondering potential new year’s resolutions, kids are writing letters to…
Tag: christmas
A Christmas Story
Good Crisis PR can turn a lump of coal into a gift. The holiday season is a busy time. Santa isn’t the only one who brings packages on Christmas Eve. So do judges.…
Counting Chickens Too Soon
Manage expectations. Outperform and you’re a hero. “Great news,” the client emailed excitedly. “That negative story didn’t appear. Brilliant result!” “Don’t jinx it,” we suggested. “So far, so good. But don’t celebrate…