case study

Case Study: Wells Fargo

Posted on: October 16, 2016 Last updated on: September 4, 2022 Written by: Gillott Communications Categorized in: Case Study

Right now people are angry, and anger is a powerful motivator. By creating millions of fake accounts, Wells Fargo violated the public’s basic need to feel secure. The reaction was visceral because…

Case Study: Hotel Cybersecurity

Posted on: August 21, 2016 Last updated on: September 8, 2022 Written by: Gillott Communications Categorized in: Case Study

The hackers are coming. How will you respond? What will you do when the hack hits your system? Earlier this week the payment system of upscale hotel operator HEI was hacked, compromising…

Owning It

Posted on: January 31, 2016 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Crisis Management

When you’re being intentional, things get the chopping block. Chef Thomas Keller’s open letter in response to a scathing NY Times review of his flagship Manhattan restaurant, Per Se, is a case study of how to…

Is Anyone Really Surprised?

Posted on: October 6, 2013 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Crisis Management

Best result in Crisis PR? No story. Next best: Making it less painful. Recently, a group of people was sitting around a table for an informal chat. The topic du jour: Is…

Not Rocket Science…Nor for Faint of Heart

Posted on: September 23, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Crisis Management

No time for hesitation. No tolerance for error. Crisis & Reputation Management is a high-stakes niche — and those who do it well are a special breed. Think of it as the…