“No comment.” Wait. WHAT?!? Are you telling the public, who thrive on scandals and gossip, that you have time to say “no comment” but not time to protect your reputation? Doesn’t matter…
Tag: business crisis
Bringing Sexy Back: Strategic Communications
The idea that Strategic Communications experts run around fixing never-ending crises is sexy, but it’s skewed. It’s the same reason your favorite TV shows are sexy, fast-paced, and high-stakes. People like that.…
Measure Twice. Cut Once.
With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is a luxury. Room for error is nonexistent. “Measure twice. Cut once.”…