In the vast ocean of reputation management, one must be prepared for sudden storms and hidden shoals. Just as sailors navigate turbulent seas with the aid of lighthouses and charts, organizations can…
Tag: brand reputation
The Underbelly of Finessing Reputation
“Can’t fool all the people all the time. But with the internet, you can get close.” Since time immemorial, there have been those who polished the reputations of others. Plato did it…