Because Reputation Is Your Most Valuable Asset

Savage Magic

First, define your audience. Convince them and you win. The British magazine The Economist is fond of phrases like “the

Don’t guess or make excuses. Just fix the problem. Now. Definition of an expert? “‘X’ is the unknown quantity. A

Knowing what sells to the media gives you a fighting chance. Hope springs eternal in the human breast; Man never

Rarely there’s so little to say that it’s best to say nothing. Justice for the super-rich is different from justice

Facts are facts. Deal with ’em. Your only job is to win. Anecdotes are an effective way to tell a

In a dispute, success or failure is a measure of perception. There are reasons, the old saying goes, why you

Crisis PR in the digital age: No escaping tethers of smartphones & 24/7 news. To Einstein, doing the same

Some fixes may work “most of the time.” But the client wants one to work this time. Consider this:

When the worst happens, you’re on your own. You must define the terms of the debate. The public never really

You have so much at stake. Don’t let it slip away. Protect it. At the end of the day, it