Beating media at its own game is no game for amateurs. You hear it every day. If I had my druthers, I wouldn’t have been so careless. I wouldn’t have gotten in…
Tag: audience (page 2)
Gullible
Knowing what sells to the media gives you a fighting chance. Hope springs eternal in the human breast; Man never is, but always to be, blest. ~ Alexander Pope, 18th century English…
The End of Belief?
Little room for hope? Less for trust? You need Crisis PR more than ever. Is it any wonder an entire generation stopped believing? They wanted to have faith. To wit, their embrace…
It’s Not How Much You Say. It’s How Well.
If you do your job well, no one sees all the work behind the words. One hundred and fifty years ago in the midst of our nation’s Civil War, prominent politician, diplomat,…
Who You Really Talking To?
Sometimes it’s clear who words are aimed at, and why. Most people are rather straightforward. Others less so. Politicians, in particular, are masters of ambiguity, posturing, and misdirection. The same is true…
To Be Effective, Simplify the Message
You need to tailor your message to your audience. After 2 1/2 weeks in Seoul, I’m over the Pacific again, flying the opposite direction. It’s been a refreshing reminder of the relativism…
Memory Fades. The Internet Is Forever.
The Internet knows what you did last summer….or for the past decade (and in great detail) for that matter. Truth is an early casualty in any dispute. Presidential campaigns are the worst.…
Holding Hands
Crisis + you = emotional basket case? Meet a crisis PR guy’s alter ego: therapist. When someone’s reputation is under attack, they dissolve quickly into an emotional basket case. This is…
Dithering Is Deadly
For those who do Crisis & Reputation Management — and do it well: “No time for hesitation and no room for error.” It seemed so easy over lunch. The client described how…