Bluehost interviews Eden about what small businesses need to consider when making a crisis plan.
While you want to be detailed and organized, Eden Gillott Bowe, a crisis and reputation management expert at Gillott Communications, cautions against going too in depth. “The biggest mistake — besides not having a plan — is making one that’s so lengthy and boring it ends up sitting in a drawer unread,” she says. “That’s not an effective crisis plan; it’s an expensive paperweight.”
